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This familiar looking brand is a nod to the small batch, hand made textiles of the past. Inspired by well worn hand me downs that seem to get softer and softer- like your favorite demin. Packaging is simple and durable, with a one color print on waterproof craft paper- similar to the sewn on waistband label found on jeans.

The name speaks of a simpler time as well- evoking memories of well made items that last a lifetime and more.

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