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Hue Home

When the classic ladies hosiery brand Hue decided to expand into home textiles they needed effective packaging that would speak to their existing brand and make sense for a product category they needed guidance to navigate. The packaging became a simple layout with a high contrast color palette to showcase the bold and chromatic product developed for the brand. Hue Home was designed to look straightforward, approachable, familiar, and  modern; and helped Hue successfully expand their business into home textiles.  

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